Profile
What Ally Invest (FX) Does and Who They Serve
Ally Invest (FX) was the foreign exchange trading division of Ally Invest, a subsidiary of Ally Financial Inc., a publicly traded US financial services company listed on the NYSE under ticker ALLY. The broader Ally Invest platform offers self-directed trading, managed portfolios, and retirement accounts, regulated by the US Securities and Exchange Commission (SEC) and the Financial Industry Regulatory Authority (FINRA).
However, Ally Invest no longer offers forex trading to new clients. The FX service was previously available through a white-label relationship with GAIN Capital (parent company of FOREX.com), but this was phased out following Ally’s strategic shift toward core equity, options, and ETF investing.
Ally Invest now serves retail US-based investors, offering low-cost stock and ETF trading, competitive options contracts, and access to fully managed portfolios — but not forex.
Trading Services and Platform Features Offered by Ally Invest (FX)
While active, Ally Invest (FX) provided retail traders with access to over 50 forex currency pairs through a web-based trading platform and mobile app. Services included:
- 24-hour FX trading, five days a week
- Tight variable spreads
- Access to major, minor, and exotic currency pairs
- Charting and technical analysis tools
- Customisable trading interface
Today, Ally Invest focuses on:
- Commission-free stock and ETF trading
- Options trading at $0.50 per contract
- Robo-advisory portfolios
- Retirement and cash-enhanced investing tools
Forex trading is no longer supported as part of its active product suite.
Ideal Clients: Who Ally Invest (FX) Was Designed For
Ally Invest (FX) was previously designed for retail forex traders in the United States seeking direct access to the currency markets within a trusted US-based financial institution. The service appealed to those already using Ally for banking or investment services.
Currently, Ally Invest is ideal for equity and ETF investors, options traders, and retirement account holders in the US looking for a unified financial services platform with integrated banking and investing.
Regulatory Status and Trustworthiness of Ally Invest
Ally Invest is fully regulated and highly reputable. Key regulatory affiliations include:
- SEC – Registered as a broker-dealer
- FINRA – Member firm (CRD #136131)
- SIPC Member – Protects client securities up to $500,000
- Previously partnered with GAIN Capital, a CFTC-registered and NFA member firm, for forex services
While the FX trading service was formerly offered under GAIN Capital’s regulatory umbrella, Ally Invest’s ongoing operations continue to be well-regulated, transparent, and insured for its current investment offerings.
What Makes Ally Invest (FX) Stand Out in the Trading Industry
Ally Invest (FX) stood out primarily because it combined forex access with the backing of a major US bank, offering integrated trading and banking solutions. This was particularly attractive to US clients seeking a regulated, consolidated approach to both investing and currency trading.
Although forex is no longer available, Ally Invest remains a standout in the broader US brokerage space due to:
- No-commission stock/ETF trading
- Strong customer support and intuitive platforms
- Integration with Ally Bank accounts for seamless fund transfers
Pros and Cons of Using Ally Invest (FX)
Pros
- Operated under strict US regulation (SEC, FINRA)
- Trusted brand backed by Ally Financial Inc.
- Competitive pricing on equities and options
- SIPC protection for current investment services
Cons
- Forex trading no longer available
- Limited to US clients
- No access to MT4, MT5, or advanced FX tools
- Less competitive for global CFD or margin trading
Conclusion: Final Thoughts on Ally Invest (FX)
Ally Invest (FX) was once a secure and accessible option for US-based forex traders, offering integration with a major banking institution and regulated oversight. However, the broker has since exited the forex market, focusing instead on its core strengths in equity and ETF trading, managed portfolios, and retirement planning. For traders seeking forex access, alternative US-regulated brokers such as OANDA or FOREX.com may be more suitable.
